1. Don’t talk about the distinctive values of your program vs. others

    2. Poor or late follow-up – leads grow cold in a few hours

    3. Fail to notice the massive impact of bad online reviews

    4. You sound overworked, harried, or uncaring – need to set the caller at ease and be empathetic with their situation!

    5. Your application process is too lengthy, or too complicated for the parent to complete quickly and easily.