I Experienced Admissions Success Thanks to Exceed!
Scott Smith, former Admissions Director of Agape Boarding School
When I served as the Admissions Director of the 125-bed Agape Boarding School in Missouri, my passion was to work with and help families. At first it was frustrating, because at that time I had to depend entirely on referral sources to fill the beds. It was always a struggle since we had no control over how many students would come our way from the referral sources. If they decided not to refer to us, we were left with no new students. So, we decided it was time to take our destiny into our own hands and seek professional marketing help…that is when we found Exceed Marketing Solutions.
David Bolthouse, the founder of Exceed, was for many years a marketing and advertising consultant to major corporations. He got into working with this industry after his own teenage son had to be sent to a therapeutic boardings school. Though the struggle of searching for the right program for his son, he learned that this industry needed a lot of marketing help. And that’s what he began doing at first for the program where his son attended. His efforts to build national attention for that program caught the attention of other similar programs, who began asking him for similar assistance. That was nearly over decade ago. Now his company Exceed works with programs across America, focusing on improving the marketing and ultimately increasing the number of admissions gained from their own marketing efforts.
I saw with my own eyes how marketing momentum was built by Exceed. Like most institutions, the wheels of change rolled slowly at Agape, so we didn’t move ahead as fast as Exceed recommended, or I am sure the results would have grown faster. Instead, we adopted a little bit of what David was telling us at a time, and it all worked! As David promised, we eventually stopped being dependent only on costly referrals, and we were also able to avoid competing based solely on low price, and we could be more selective about the students, avoiding those that could be disruptive to our program. From our own marketing, we began getting so many leads in every day that we were also able to more than double our tuition rate and still keep the beds full (see the charts below). Great leads began consistently flowing in from all over the country; ones that were much more relevant to our school because we could shape the marketing message to our own program.
What isn’t shown above is the powerful net effect on the school’s bottom line, which was and is HUGE! More students, better students, less dropouts, doubled tuition, and lowered costs. But as I have talked to other clients of Exceed I have learned that this isn’t unique to Agape’s experience. Other clients are experiencing the same success.
With proper marketing, any quality program can thrive because there are literally thousands of parents searching for help every month. Until now, only the big schools could afford to do marketing the right way, so they caught most of the leads. Now, with Exceed’s help, any program can be equally found in the search engines. That is what professional marketing operation does…and I saw it all happen at Agape, firsthand!
Exceed starts by revamping and managing each client’s website; in positioning, design, content, and in marketing platform. Then they discretely link all of their clients’ sites together and add their own custom plugins. This causes the website to jump up in rankings and quickly be found by hundreds of keywords that parents use when they search, not just by their program name. But that is just the start, because Exceed acts as the client’s entire marketing department, doing whatever is needed to generate more leads and thereby fill up the program. Tactics and the search engines are changing all the time, and Exceed keeps up on what is working, instantly implementing new tactics or making changes, no matter how costly they are to Exceed, while not charging the client a dime more than the flat fee.
Should paid advertising be merited, Exceed also entirely manages that program for its clients, including the complicated management of pay per click campaigns within the search engines. While Exceed makes no royalties or commissions from online advertising, the daily management of it is very time consuming, but necessary. Very costly mistakes can be made by those less seasoned, so Exceed manages these advertising programs for its clients and charges nothing more for this work. They control and adjust many elements of the advertising daily to ensure the client’s advertising investment is being well spent on generating qualified leads at least cost.
Though Exceed clients know they can leave at any time, most have stayed with them for years. These clients would never go back to the “old ages” of being dependent on referrals, educational consultants and placement services. Instead, today they are fully in control of their own destiny, and many are making enough money to offset their entire marketing costs through their own referral program. In other words, out of the many leads they are now getting, some are referred elsewhere and they can gain kickbacks from referral services.
So, I know from experience when I say that the sooner you get started with Exceed, the sooner your program will be found across America, and the sooner your marketing momentum will begin building. When that happens, everything about your program will get better.
Best Choice Network LLC