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Paying Attention To Seasonal Trends

Let Exceed Help You Prepare For The Dips And Climbs In Leads, Which Are Different For Each Residential IndustryBy David Bolthouse, President & CEOAfter a seasonally slow Summer (really slow!), the Fall is now off to a good start for our boarding school clients. Leads in the summer...

Exceed Directories Climb to #1

Clients Gain More Leads, Credibility, Higher RankingsBy Karl Schaller, Vice President & COOMany of the directories that Exceed has developed over the years are now top ranked in the search engines for many of the search terms people use to find our clients’ programs. The are visited by...

Even For-Profit Residential Programs Can Benefit From Fundraising

Fundraising Expert To Help Clients Open Up A Powerful New Revenue SourceBy Tim Gunsolley, Exceed Fundraising CounselWe sell our constituents short if we believe generosity stops after payment for services. If that were true, universities would never ask their alumni for a gift. Hospitals would only charge for...

Spotlight: Re-Creation Retreat

Exceed Helps Program For Girls Go From Struggling To Consistently Full & ExpandingBy Karl Schaller, Vice President & COOIn 2016, Randy Soderquist, Owner and Clinical Director of Re-Creation Retreat in northern Arizona was searching for a way to improve the marketing of his residential treatment center for girls....

The Top 5 Ways To Convert A Lead Into An Enrollment

Share Your Program’s Distinctive in Every CallMany admissions people fail to be successful as they could be because they fail to describe the distinct values of the program quickly in their initial call. This message is a must as most people are shopping around and you only have...

The Top 5 Ways To Turn Off A Good Lead For Your Program

Don’t talk about the distinctive values of your program vs. othersPoor or late follow-up – leads grow cold in a few hoursFail to notice the massive impact of bad online reviewsYou sound overworked, harried, or uncaring – need to set the caller at ease and be empathetic with...

Your Facebook Page Is A Major Marketing Tool And Needs To Be Maintained As Such. Also, Beware Of Privacy Issues, Or You Could Be Fined Or Sued.

Exceed’s Recommendations For All Client Facebook SitesBy Karl Schaller, Vice President & COOFacebook is a powerful tool for building your center’s community (and that’s good), but it can also be a real stumbling block to your marketing if handled improperly. An unmanaged and undisciplined Facebook site for your...

Positive Reviews Are Needed, More Than Ever, But Should Never Be Faked

Faking Reviews Can Lead To Fines Or Website Delisting — They Are Mostly Useless AnywayBy David Bolthouse, President & CEOGoogle and Yelp are more diligent than ever before at removing reviews if their algorithm thinks the reviews might be fake. Both will also take legal action, or delist...

Ignored Reputation Management Will Sink Your Organization

All Clients Should Be Using Our Easy Review Tool, Everyday!By David Bolthouse, President & CEOMost people today won’t buy anything without first checking out the online reviews of the product or service. It’s possible to do a quick verification of almost anything, so you aren’t burned by a...

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